Are you looking to exceed the expectations of your clients, participants or delegates? Then Shanghai is a great location for your next event. At Shine we have the proven experience and expertise controlling all the partners, venues and authorities you need to deliver experiences that will endure in the minds of attendees for years to come. We have native English & Russian speakers, as well as a dedicated tema of Chinese staff who will work tirelessy to bring your requirements to reality. Many have been creating the pinnacle of events with Shine for almost 20 years.
Reimagine Gaggenau’s heritage of craftsmanship for a new generation of design connoisseurs.
Develop an unforgettable experience for 500+ attendees from Russia, so they engage with the conferences and interact with each other
Design an emotionally powerful brand experience to reimagine L’Oréal’s legendary ‘I’m Worth It’ slogan for a new generation of Chinese women
To mark 100 years of the Leica M system, Leica sought to celebrate its history while emotionally engaging a wider audience beyond photography enthusiasts.
Craft an exclusive roadshow experience that celebrates the timeless legacy of rare collectibles across whisky, cognac, champagne, and wine.
Unite Suntory’s key dealers from across China in a premium destination event that educates, excites, and energizes the market for 2025
At Shine, we believe our dedication over the last 20 years producing events hand-in hand with a transforming China, puts us in a unique position to be your ‘safe pair of hands’. We work around the clock with the same passion you do, to deliver the extraordinary, showing off your company & brand by showing off the best of China.
Join us on this journey as we continue to shine a light on the possibilities of international experiential marketing in China.
Suites 405-407, 928 Xikang Road, Shanghai PRC, 200040
Summary:
Brief Interpretation:
Reimagine Gaggenau’s heritage of craftsmanship for a new generation of design connoisseurs. Through immersive storytelling of line, square, and circle—the essence of Bauhaus philosophy—the brand sought to elevate the launch of its New Cavity Series into an operatic expression of ultraluxury living.
Our Approach:
We transformed the Fosun Foundation, Bund Financial Center into a living Bauhaus canvas, choreographing an interactive three-act journey—Line of Horizon, Square of Time, and Circle of Completeness. Each act fused light, dance, architecture, and product revelation into a sensorial opera. Guests experienced not just appliances, but a philosophy where geometry becomes art, and art becomes life. The narrative culminated in the “Floating Ring,” symbolizing mastery, harmony, and Gaggenau’s new era of design.
Experience Highlights:
Why It Mattered:
This was more than a launch—it was a declaration of design supremacy. By translating geometry into immersive experience, Gaggenau affirmed its position as the curator of taste and arbiter of ultraluxury kitchens. For those who know, it wasn’t just about appliances, but about entering a new dimension of aesthetic living.
Summary:
Brief Interpretation:
Develop an unforgettable experience for 500+ attendees from Russia, so they engage with the conferences and interact with each other. Leverage venues & facilities in Shanghai to land an incredible MICE for guests and uphold the client’s unrivalled tradition of mind blowing activities.
Our Approach:
Working closely day & night with all the stakeholders Shine produced a number of events across Shanghai that not only delivered incredible opportunities for delegates to show and learn, but most importantly placed the guests in the heart of our bustling city where they could soak up the atmosphere that makes Shanghai unique.Experience Highlights:
Why It Mattered:
Izmeni Soznanie has an unrivalled reputation in Russia for creating excellent MICE and Shine made sure that the delegates had fantastic memories of their time in Shanghai and couldn’t wait to return..项目解读：
为来自俄罗斯的500多位参会者打造一次难忘的体验，使其深入参与大会并促进彼此交流。依托上海的优质场地与设施，呈现一场非凡的MICE盛会，延续客户在“震撼体验”方面无与伦比的传统。我们的做法：
Shine与所有利益相关方昼夜协作，在上海策划并执行了一系列活动。这些活动不仅为代表们提供了绝佳的学习与展示机会，更将他们置身于繁华都市的核心，让宾客切身感受上海独特的氛围与魅力。
体验亮点：
Summary:
Brief Interpretation:
Design an emotionally powerful brand experience to reimagine L’Oréal’s legendary ‘I’m Worth It’ slogan for a new generation of Chinese women—celebrating resilience, self-worth, and transformation through a dynamic, live storytelling format.Our Approach:
We brought the event to life across three powerful chapters—The Worth Museum, The Aqua Podcast, and The Soundwave Runway—each telling stories of challenge and rebirth through immersive staging, celebrity dialogue, and collective emotion. Hosted in a historic building reborn from fire, the experience mirrored the journey of modern women: bold, emotional, and unapologetically ‘worth it.’Experience Highlights:
Why It Mattered:
This wasn’t just a brand event—it was a cultural statement. L’Oréal’s message of ‘worth’ was brought to life in a way that touched hearts, captured headlines, and empowered guests to embrace their own story of resilience.
Brief Interpretation:
To mark 100 years of the Leica M system, Leica sought to celebrate its history while emotionally engaging a wider audience beyond photography enthusiasts. The objective was to showcase Leica not just as a tool of precision, but as a storyteller of unforgettable human moments.Our Approach:
We transformed the 100 year old Shanghai Postal Museum into a time-traveling journey through Leica’s century of innovation. Blending history, performance, photography, and immersive design, the experience allowed guests to step inside the Leica lens—moving from past to future, witnessing how Leica has captured “moments that remain unforgettable.”Experience Highlights:
Why It Mattered:
The Leica Centennial Exhibition was more than a retrospective—it was a living archive of human memory. By combining cultural history with emotional storytelling, the event deepened Leica’s resonance with a broader public while honoring its century-long legacy in photography. Guests not only viewed Leica’s history, they experienced it—ensuring Leica’s promise holds true: With Leica, you’ll never miss a moment.
Brief Interpretation:
Craft an exclusive roadshow experience that celebrates the timeless legacy of rare collectibles across whisky, cognac, champagne, and wine. The mission: to deliver a prestigious journey that elevates brand desirability, creates emotional resonance through scarcity, and deepens relationships with China’s most valuable clientele—while directly driving sales for high-end gifting during the Mid-Autumn Festival and Chinese New Year seasons.Our Approach:
We designed a traveling exhibition that unfolded like a collector’s odyssey—six immersive chambers from “Fade into a Magical Cave” to “Marvel in the Royal Palace.” Each space blended art, culture, and rarity with sensorial storytelling, guiding guests through a 90-minute sequence of discovery. The journey culminated in mentoring and one-on-one consultations, reinforcing intimacy, gifting relevance, and conversion potential. Scent, gastronomy, and curated performances elevated the atmosphere into a living expression of luxury heritage.
Experience Highlights:
Why It Mattered:
This was more than a roadshow—it was a timeless stage for rarity and a powerful sales engine. By weaving artistry, craftsmanship, and scarcity into every touchpoint, the Roadshow transformed product storytelling into cultural legacy. Guests didn’t just encounter collectibles; they embraced a world where owning—and gifting—them meant inheriting history and sharing prestige.
Summary:
Brief Interpretation:
Unite Suntory’s key dealers from across China in a premium destination event that educates, excites, and energizes the market for 2025 — built around the theme of transformation, innovation, and channel growth.Our Approach:
We delivered a fully immersive multi-zone experience across meeting, retail, and gala formats. Using the theme ‘Matrix Reboot’, we combined digital tech, scenographic storytelling, and high-end hospitality to position Suntory as a leader in category innovation and channel partnership.Experience Highlights: