Chivas required an activation that showcased the synergy between Chivas and tailoring heritage and craftsmanship by honoring Patrick Grant in his work. The objective was to reinforce Chivas as a leader in luxury trends in order to inspire the Modern Gentleman.
Shine created a consumer journey that would lead the modern Chinese man through an experience which would give them the confidence to emerge a gentleman. Renowned tailor Patrick Grant was presented to media and Key Opinion Leaders s through linking Chivas 12 with the style & sophisticated.
TARGET CONSUMERS ENTERED A MAN AND WITH CHIVAS 12 EXITED AS A GENTLEMAN