THE OBJECTIVES:
To increase sales volume by “drinking at home” occasion
To increase the brand affinity of Chivas brand awareness with its idea: “SUCCESS IS A BLEND” and “Chivas Blend Master”
THE STRATEGY
Cooperate with the most poplar fresh food platform: Hema to reach our target consumer with a 360°integrated way,
Shine helps to create a event theme: “Blend the Freshness”, with a O2O channel promotion approaches in 4 key cities across China.
THE SOLUTION
Hema online App event awareness and promotional package
Heme offline in-store Chivas pop-up experience
Hema offline in-store consumer sampling
Hema offline in-store fresh food area cross promotion
Invite local KOLs to Chivas event and live streaming to amplify the brand awareness
