THE OBJECTIVE:
- Increase brand desirability and visibility amongst the millennials and successfully recruit new consumers.
- Utilize MAGIC RING skin test to display the results of the skin analysis, provides skin care advice, and finally drive sales.
- Created a graphical interpretation of million miracles presented in Pitera (SK-II hero product).
EVENT REVIEW:
- SK-II limited edition series launch simultaneously in multiple regions of the country from September to December.
- Organize SK-II FUTURE X and SUPER ROADSHOW EVENT with a sense of science and technology in several key cities. Create dynamic matrix, best sellers digital ink wall, bottle engraving interaction to attract consumers’ attention and drive sales.
Meanwhile, invite VIPs to participate in SK-II VIP class for maintaining relationship through manual interaction, one-on-one skin care experience and brand course.
