Tasaki Luxury Jewelry required an experience for both Key Opinion Leaders and Media that would clearly demonstrate their luxury status of their new flagship store and the unique designs of their Summer 2013 jewelry line: “Fantasy”.
Shine created a full 360 degree event that placed the jewelry at the heart of the guest’s experience in a fantasy maze to be explored.
Shine also coordinated the Store opening and After Party for Shanghai’s elite with a fantasy sculpture centerpiece of 20000 hand made butterflies by artist Mark Rumsfeld.
