Siemens IC5 Appliance Launch

Siemens required an event to launch their new design built-in luxury kitchens to Key Distributors and media.

Shine utilized the product touch control lighting USP to the Siemens designs throughout the event and built a product display stage on top of the swimming pool to enhance the natural inspiration to the appliance designs.

The Fuchun Spa Resort in Hangzhou was the chosen venue to futher enhance the aspirational lifestyle of the Siemens IC5 target.

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