Volvo required a launch for its technologically advanced V40 car targeting the cool young urban Chinese that would stand out from the plethora of events during the Shanghai Auto Show period in Shanghai 2013.
Shine created an experience for attendees that brought the values of Volvo to life in a way that clearly demonstrated the benefits for the target consumers to the media.
Shine created a launch in a unique way that dynamically showed the attitude of the Target consumer: “If the safety is taken care of I can have more fun.”
