When Kang ShiFu decided to create a new healthy convenient noodle sector they challenged Shine Communications to develop a PR gaining launch event and activities that would grab the attention of the media & Key Opinion Leaders.
Shine Communications created a new style of event for a new category of noodle. Media and guests were invited to a luxury dinner on Shanghai’s leading shopping street with celebrity Chef.
- 1 week tease campaign on Nanjiang Lu shopping street
- 1 week roaming KSF bus around Shanghai
- Celebrity chef dishes based on the key product features
- 100 media & KOLs luxury banquet on Nanjiang Shopping street