在Shine，我们的使命十分明确：丰富现代中国的生活方式。凭借20多年的经验，我们与充满活力的中国市场共同成长与进化，深深融入都市人的生活。我们深知，在当今快节奏的世界中，品牌必须以有意义的方式与消费者建立联系。
在Shine，我们相信，过去20年我们与不断变化的中国市场携手打造活动的执着，使我们处于独特的位置，可以成为您最可靠的合作伙伴。我们日以继夜地工作，以与您同样的热情，呈现非凡的成果，通过展示中国的最佳面貌来彰显您的公司与品牌。
项目解读：
重新诠释嘉格纳的百年匠心传承，为新一代设计鉴赏家打造独特体验。通过“线、方、圆”的沉浸式叙事——包豪斯设计哲学的核心符号——品牌将新品发布升华为一场关于极致美学与超奢生活方式的歌剧式盛宴。我们的做法：
我们将上海复星艺术中心与外滩金融中心打造成一幅动态的包豪斯画布，编排出“破晓之线”、“时空之方”、“寰驭之圆”三幕沉浸之旅。灯光、舞蹈、建筑与产品演绎交织，嘉宾不仅是在观看电器，而是走进了一个几何化为艺术、艺术融入生活的哲学空间。高潮在于“浮环”的亮相，象征着掌控、和谐与嘉格纳全新设计时代的来临。
体验亮点：
价值意义：
这不仅是一场新品发布，而是一次设计权威的宣言。通过将几何符号转化为沉浸式体验，嘉格纳再次确认了其“品味策展人”与“超奢厨房仲裁者”的地位。对“知者”而言，这不仅是家电，更是进入美学生活新维度的钥匙。
项目解读：
为来自俄罗斯的500多位参会者打造一次难忘的体验，使其深入参与大会并促进彼此交流。依托上海的优质场地与设施，呈现一场非凡的MICE盛会，延续客户在“震撼体验”方面无与伦比的传统。我们的做法：
Shine与所有利益相关方昼夜协作，在上海策划并执行了一系列活动。这些活动不仅为代表们提供了绝佳的学习与展示机会，更将他们置身于繁华都市的核心，让宾客切身感受上海独特的氛围与魅力。
体验亮点：
Brief Interpretation:
Craft an exclusive roadshow experience that celebrates the timeless legacy of rare collectibles across whisky, cognac, champagne, and wine. The mission: to deliver a prestigious journey that elevates brand desirability, creates emotional resonance through scarcity, and deepens relationships with China’s most valuable clientele—while directly driving sales for high-end gifting during the Mid-Autumn Festival and Chinese New Year seasons.Our Approach:
We designed a traveling exhibition that unfolded like a collector’s odyssey—six immersive chambers from “Fade into a Magical Cave” to “Marvel in the Royal Palace.” Each space blended art, culture, and rarity with sensorial storytelling, guiding guests through a 90-minute sequence of discovery. The journey culminated in mentoring and one-on-one consultations, reinforcing intimacy, gifting relevance, and conversion potential. Scent, gastronomy, and curated performances elevated the atmosphere into a living expression of luxury heritage.
Experience Highlights:
Why It Mattered:
This was more than a roadshow—it was a timeless stage for rarity and a powerful sales engine. By weaving artistry, craftsmanship, and scarcity into every touchpoint, the Roadshow transformed product storytelling into cultural legacy. Guests didn’t just encounter collectibles; they embraced a world where owning—and gifting—them meant inheriting history and sharing prestige.
Summary:
Brief Interpretation:
Unite Suntory’s key dealers from across China in a premium destination event that educates, excites, and energizes the market for 2025 — built around the theme of transformation, innovation, and channel growth.Our Approach:
We delivered a fully immersive multi-zone experience across meeting, retail, and gala formats. Using the theme ‘Matrix Reboot’, we combined digital tech, scenographic storytelling, and high-end hospitality to position Suntory as a leader in category innovation and channel partnership.Experience Highlights:
