Volvo required a launch for its technologically advanced V40 car targeting the cool young urban Chinese that would stand out from the plethora of events during the Shanghai Auto Show period in Shanghai 2013. Shine created an experience for attendees that brought the values of Volvo to life in a way that clearly demonstrated the […]

When Kang ShiFu decided to create a new healthy convenient noodle sector they challenged Shine Communications to develop a PR gaining launch event and activities that would grab the attention of the media & Key Opinion Leaders. Shine Communications created a new style of event for a new category of noodle. Media and guests were […]