Market analysis: Modern Chinese Trend Tracking, Analysis & ‘Trend Nudging’, Insight Generation, Strategic & Creative Planning.

Activations: Consumer Relationship Management (CRM), Nationwide Activity Management & Planning Event Creation, Production and Execution, Nationwide Touring, Planning & Management.

Media: Out of Home Advertising PR and Media Relations, Interactive Digital & Mobile solutions, Creative Communication, Account Management.

We have created a virtuous circle where our trend setting activities lead us to spend more time learning from our target and actual consumers than anyone else in China. We develop profound insights that could never be achieved without such daily connections with our target consumers. These insights lead to successfully proven implementations we call creative experience master planning.